Product information resides in many enterprise systems and supplier systems. Product information managers have a big job getting all product information clean and usable. Business applications and graphics programs and marketers, merchandisers, product managers lap tops hold key product information. And with product information changing often managing product data is almost impossible.
Project information management, defined, is a series of processes and technologies, working together, to ensure product information is accurate and most important, usable to all that need it. Creating a central repository for product information is a first step. All product information, or product truth, can be synchronized with systems, business users, and partners. This central repository can cleanse, store and enrich product information. Marketers, merchandisers and product managers are on the same page.
Product information, residing in a central repository, can be leveraged faster for catalog publishing, web content, trading pools, customer support and internal operations.
