The Product Data Dilemma

Product data; digital images and related product product content, originates in ERPs, PLMs, graphics programs and similar applications including spreadsheets, and databases. Product data is used by wide range of professionals; product engineers, product managers, graphic designers, marketers, merchandisers, customer support, e-commerce managers, and compliance professionals.

Product data is needed by a range of users inside and outside the enterprise. There is often no central authority to ensure product information completeness, or to ensure product information accuracy. Or no central authority which makes product information available to users, or to distribute or publish to applications where and when it is needed.

The lack of no central product information authority causes pain.