Slash Cost of Product Information Data Publishing
November 7, 2008 Leave a comment
Print publishing is often time consuming and limited. Catalogs can take several months to prepare for pre-press and are limited to current data at the start of this process. Many catalogs, far too many, come fresh in the box from the printer loaded with dated and inaccurate information. Dynamic print publishing, working with a product information management solution speeds this process. With a push of a button, maybe two buttons, you can print a catalog. Our clients tell us to expect these benefits with a PIM/Publishing solution:
- Fast – automated product information updates from your Suppliers.
- Normalization and transformation of product data is automated.
- New products and updates are made available to your enterprise in near real-time.
- Your Corporate design is maintained across divisions and locations.
- Universal application, available to all administered users, for use in mult formats, (Indesign, Quark)
- Decentralized handling, users can work locally and publish to a central repository.
- A central database or repository is maintained with accurate product information.
- Can be integrated with CRM to do customized campaigns.
- 80-90 % Reduction in lay-out and pre-press time and cost.
- Production of comprehensive and customer specific catalogs.
This solution is not your old print publishiing software. Or a static hard to use software tool. Technology has made big gains pulled by ever increasing new product flow and product update demands. Present your partners and customers with a rich, real-time product offering, include bundles and assortments. Make your company’s products ‘Stickier” and boost your profits.


